“Work Smarter, Not Harder” is the success mantra of today’s business world. For any entrepreneur, success means less investment, more profit, and maximal customer satisfaction. Well, it’s not easy to attain all of these at a time when you are targeting this generation. Of course! it’s not impossible as well. Be present on all the online platforms and deliver them an engaging buying experience using emerging technologies and smart devices.
Augmented Reality (AR) is one of the most promising technologies that hold omnipotent abilities to revolutionize the way companies are dealing with customers and internal staff. Injecting digital sensory inputs into the physical world, the technology transforms an ordinary enterprise into an AR business that delivers an immersive experience to the customers.
Invented in 1901, AR has more than a decade-long journey where it has gone through various ups and down. However, since the last decade, the technology came into limelight after getting adopted by tech giants like Microsoft, Google, Apple, and others. Apart from science fiction, now we have augmented reality in business and daily life.
Augmented Reality and Mobility
Pokémon GO was the first AR mobile application that had introduced AR technology to the common people for the first time. Users were insanely addicted to the game. After the successful experiment with mobile game development, now companies have started developing augmented reality mobile apps. Enabling users with more real-time experience, organizations assist them in making a perfect buying decision. According to Statista “The installed base of mobile augmented reality applications is forecast to grow to more than 5 billion units by 2019.”
Incremental adoption of Augmented Reality in Business proves that the companies have started considering the renowned technology as an integral part of their operational and marketing strategy. In order to reach out and impress a larger customer base, organizations move towards mobile augmented reality. Here, we are specifically going to explore how AR helps organizations in gaining competitive advantages by revamping the way they do business.
Augmented Reality Industrial Applications
Effective Education and Training
Lectures become boring with simple PowerPoint presentations. Augmented reality spices up the experience of learners by providing them an immersive education that appeals to their senses. Tutorials become more interactive and self-explanatory as AR represents the content with layered graphics.
Improve the depth of training process by conveying complex process step-by-step. As AR based content gives the feel of a real-time experience, learners can review the training session or lecture anytime and practice it over and over again.
AR business boosts up the internal communication process by connecting remotely situated employees with in-premise staff. For example; there is a meeting of five team members. Two of them are working from different locations. Rest of the three are in office building. By incorporating computer-generated elements with physical world, the technology creates the same environment for all the employees. The participants can feel all of them are in front of each other in a room and discussing the stuff in real-time.
Instant Support for Repair
The technology helps maintenance staff in performing their field job efficiently. While repairing a complex machinery, they can use AR based content to resolve the issue. Augmented reality offers an exclusive demonstration that explains the entire process in an immersive form. They can have all the information and instructions about what they exactly need to do. Non-experienced professionals can also repair the machinery through AR based guidelines.
It is quite easy to track location-based information using the augmented reality. Thus, tours and travels, real-estate, delivery service providers, movers and packers, etc. are leading industries that operate with AR businesses.
For an instance; property buyers need not to visit the location in real-time. They can have a virtual tour of the same building. Harnessing the potential capabilities of AR, buyers can check out the 360 degree view of the construction. It gives a vision to the buyers with a more realistic view. Moreover, they can access all the information related to the building start from when it was built to the latest renovation. Thus, buyers can have a quick walk through before investing in a real-estate deal.
Immersive Product Display
eCommerce platforms can take optimum advantage of the AR technology. They can display products in their online store with 3D effect. So, buyers can have an exclusive review of the products before making a buying decision.
Let’s say an example, a customer wants to buy a spectacle frame and he has various options available in an eCommerce store. AR based content allows him to click his picture and try all the frames one-by-one on the clicked picture. Thus, he can easily judge which frame suits to his face and make a perfect choice.
Effective Customer Service
Augmented reality enables customers with altogether a new experience. The customer facing staff can provide a better demo of the product to the potential customers. Additionally, customer support executives can help buyers in shopping a product that fits into their specific requirements by sharing their important reviews, feedback, and suggestions. It helps brands to stay ahead in the competition, and keep customers happy and satisfied by serving them with the required support.
Augmented Reality in Business
The best and latest example of Augmented Reality in the retail industry is IKEA. The company has recently developed an AR mobile application. The app allows users to take a picture of the place where they want to set a particular furniture piece. Users can select the furniture item available in the application and upload it to the image. So, they can see how the furniture will look in the particular place of their home.
When we talk about augmented reality for business, how can we ignore the healthcare industry? It is going through a tremendous revolution after the penetration of AR. It has changed the way patients receive medical treatment. There are various therapies that address severe health issues of the patients using augmented reality.
These days, people are suffering from various phobias like height, stage fear, crowd, water, exams, flying high, underwater diving, etc. Integrating computer-generated imaginary with the real world, AR creates an environment that helps the patients to fight with their fears. They need not to visit any real place to check out the improvement. Thus, augmented reality offers the best cure ever.
For a car dealer, it is not possible to display a car with all the different colors and versions. They can display a single model of the car. AR business of automobile industry facilitates customers with an advanced solution where they can apply various colors on the car virtually. Also, consumers can check out advanced features as well as interior and exterior of all the different car models.
Throughout the article, we have discussed how brands can take advantage of augmented reality to boost up their productivity and revenue cycle. It seems like the competition will be tougher the way more and more companies are adopting augmented reality for business. If you are one of them, then you need to consider Custom Augmented Reality Mobile Application Development.
To build up a robust AR app, all you need is a reliable technology partner that effectively transforms your business concept into a futuristic mobile application. That’s where Bevond comes into the picture. Let’s shake hands to do something inventive in augmented reality to deliver a next level engagement to your customers.